Press & Reviewer Kit
NutriBalance Press Kit
Everything journalists and reviewers need — boilerplate copy, key facts, screenshots, brand assets, and a direct line to the founder. Free premium codes available on request.
Quick Facts
| Product | NutriBalance — Calorie Tracker & Macro Counter |
| Category | Health & Fitness / Nutrition tracking |
| Platforms | Android (Google Play) & iOS (App Store) |
| Price | Free tier (full macros, ad-free) · Premium $12.99 AUD/month or $69.99 AUD/year · 14-day free trial |
| Languages | English, Spanish, French, German, Portuguese, Japanese |
| The hook | The only major calorie tracker with a full gamification system — streaks, XP, weekly leagues, daily missions, 40+ achievements — plus free macro tracking and an AI food scanner, with no ads on either tier. |
| Website | officialnutribalance.app |
| Contact | [email protected] |
Boilerplate Descriptions
Copy and paste — written for direct use in articles and roundups.
One line (≈15 words)
NutriBalance is a free, ad-free calorie and macro tracker for Android and iOS, built around gamification to make logging a lasting habit.
Short (≈40 words)
NutriBalance is a free calorie and macro tracker for Android and iOS. Unlike most trackers, it's built around gamification — streaks, weekly leagues, daily missions and 40+ achievements — to keep users logging. Macros are free and there are no ads on either tier.
Long (≈90 words)
NutriBalance is a calorie and macro tracking app for Android and iOS, designed for people who have tried and abandoned other calorie apps. It pairs the essentials — a 7M+ barcode database, an AI food-label scanner, and free macro tracking (protein, carbs, fat, fibre) — with a full gamification layer that most trackers lack: daily streaks, XP, weekly league leaderboards, daily missions, and 40+ achievement badges. It's ad-free on both the free and paid tier. Premium costs $12.99 AUD/month (about half MyFitnessPal Premium) after a 14-day free trial.
Key Differentiators
- Free macros — full protein/carb/fat tracking free, where MyFitnessPal now paywalls it
- Gamification — streaks, XP, weekly leagues, daily missions, 40+ achievements (no major competitor offers this)
- AI food-label scanner — point the camera at any nutrition label; logs calories and macros in seconds
- Android home-screen widget — calories, macros and streak at a glance, updates on every log
- No ads — on free and paid tiers
- Half the price of MyFitnessPal Premium
Screenshots
Click to open full size. Free to use in coverage of NutriBalance with attribution.
Brand Assets
App icon & logo
Primary brand colour: #3DBE29 (green apple). Use the icon on light backgrounds.
Download app icon
Download social image
Download Links
Google Play
Apple App Store
Reviewing NutriBalance?
We'll happily send a free premium code so you can test every feature, plus answer any questions or arrange a founder interview. Email [email protected] with your publication and we'll get back to you fast.